Foodics ramps up Middle East restaurant tech push with UK and Greece deals

· · 3 minutes read
Foodics ramps up Middle East restaurant tech push with UK and Greece deals The Africans Time © theafricanstime.com
Foodics ramps up Middle East restaurant tech push with UK and Greece deals © theafricanstime.com
Foodics has handled $12 billion in GMV and now supports over 40,000 restaurant branches across the Middle East, fueled by recent acquisitions in the UK and Greece.

Foodics has moved quickly to grab a leading spot in the Middle East's restaurant tech market. In 2025, the company processed $12 billion in gross merchandise value, up 20% from the year before. That jump shows how restaurants in Saudi Arabia, the UAE, Egypt, Jordan, and Kuwait are changing how they run their businesses and handle payments.

Founded in 2014 and based in Saudi Arabia, Foodics built its name on cloud-based tools for restaurant management and payments. Co-founder and CEO Ahmad AlZaini leads the company, which now works with more than 40,000 branches. Foodics has become a key player as food service businesses across the region go digital.

Independent search results do not provide official confirmation of Foodics' reported acquisitions or financial figures, and no direct statements from the involved parties have been found.

Acquisitions drive expansion

Foodics has leaned on targeted acquisitions to speed up its growth. In February 2025, it bought Solo Venture, a UK company known for self-ordering kiosks, white-label websites, and app ordering tech. This deal brought new self-service and digital ordering features to Foodics, helping restaurants and merchants who want faster service and better ways to connect with customers.

The company kept up the pace in June 2026 by acquiring Norma AI, a startup from Greece focused on artificial intelligence. By bringing Norma AI's technology on board, Foodics aims to offer smarter, data-driven tools for restaurant management. This move helps set its platform apart in a crowded market.

Funding and regional reach

So far, Foodics has raised $198 million to back its push for growth and acquisitions. Its technology now supports daily operations for tens of thousands of restaurant branches across the Middle East's main markets.

Available search results indicate that there is no independent confirmation of the structure, value, or regulatory approval of Foodics' reported acquisitions, nor are there official statements from Foodics, Solo Venture, Norma AI, or relevant regulators regarding these deals.

Law360

Foodics' rapid rise shows how much demand there is for digital tools in the region's food service sector. The company has managed to process billions in GMV, secure major funding, and pull off cross-border deals. As Foodics brings in more AI and self-service features, it is tightening its grip on the market and pushing other restaurant tech firms in the Middle East to keep up.

Topics: Deals & M&A Technology #Egypt
Joan Ngulube Technology, society and future economies editor The Africans Time
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Joan Ngulube

Joan Ngulube is the Technology, Society & Future Economies Editor at The Africans Time. She covers technology, digital infrastructure, fintech, demographic change, climate and the energy transition, focusing on how these shifts affect people, businesses and economies across Africa.