Our Mission
The Africans Time exists to help readers understand Africa, not just the headlines.
We cover political, economic, commercial, technological and strategic developments across the continent with an emphasis on source-based reporting, context and practical significance.
Our supporting editorial principle is:
We don't just tell you what happened. We explain why it matters for Africa.
This means looking beyond isolated announcements to the institutions, financing, implementation, regulation, risks and consequences that determine whether a development has lasting significance.
Coverage Pillars
Politics and Governance
We cover elections, governance, public-policy decisions, political transitions and developments that materially affect countries or regions.
Our priority is to distinguish political claims from documented facts and explain the institutional context behind events, including how decisions affect policy, markets and regional relationships.
Economy and Macroeconomics
Coverage includes growth, inflation, currencies, debt, public finance, fiscal policy, central banks, labour markets and other indicators shaping African economies.
We aim to explain what changing indicators mean rather than simply reproduce headline figures, particularly where revisions, inflation, currency effects or differences in methodology change the interpretation.
Business and Companies
We cover significant companies, corporate developments, ownership, financing, acquisitions, expansion plans and changing market conditions.
Company announcements are treated as claims from an interested source and checked against stronger evidence where appropriate. Promotional language is not automatically adopted as an editorial conclusion.
Investment and Project Finance
We follow investment commitments, project finance, capital deployment and major projects.
We pay particular attention to whether projects are merely announced or have progressed into approval, financing, procurement, construction or operation, because those stages represent different levels of execution.
Infrastructure
Coverage includes roads, railways, ports, logistics systems, power networks, digital infrastructure and other major projects that shape economic activity and regional integration.
Where reliable information exists, we examine financing, ownership, implementation status, capacity and execution risk rather than treating headline project value as the only measure of significance.
Energy and Energy Transition
We cover electricity, renewable energy, hydrocarbons, grids, generation capacity, energy investment and the transition to new energy systems.
Coverage may examine financing, regulation, access, infrastructure constraints and implementation, as well as the difference between planned capacity and operational capacity.
Mining and Critical Minerals
We cover mining, mineral production, processing, investment, ownership, regulation and Africa's role in regional and global supply chains.
Geological potential and announced projects are distinguished from financed, operating and producing assets so readers can understand the difference between resource potential and actual production.
Technology and the Digital Economy
We cover telecommunications, fintech, digital payments, artificial intelligence, data centres, cloud infrastructure and the wider digital economy.
Our emphasis is on infrastructure, regulation, accessibility, adoption and implementation rather than technology hype alone.
Trade and Regional Integration
We cover intra-African trade, logistics, regional economic communities, AfCFTA developments, customs and cross-border infrastructure.
Coverage examines how regional policy affects companies, governments and markets and how infrastructure and regulation influence the practical movement of goods, capital and services.
Diplomacy and International Relations
International developments are covered when they have a clear African dimension.
This includes relevant relationships involving China, the United States, the European Union, Gulf states, Russia, BRICS, international financial institutions and multilateral organisations.
The international actor itself is not the sole reason for coverage; the African political, economic, investment or strategic relevance is what makes the story part of our scope.
Regional Developments
We follow developments affecting multiple countries, including infrastructure corridors, trade, regional security, investment and economic integration.
Regional coverage aims to show connections between countries without erasing the national differences that may materially change how a development is experienced or implemented.
How We Prioritise Stories
A potential story is more likely to receive editorial attention when it:
- fits The Africans Time core subject areas;
- has clear African relevance;
- is timely;
- is supported by credible sources;
- has public-interest or practical value;
- explains a complex issue clearly;
- corrects a common misunderstanding;
- clarifies the difference between announcement and implementation;
- helps readers understand consequences or next steps.
Not every announcement becomes a story. Editorial priority depends on significance, evidence, relevance and the value the reporting can add for readers.
Editorial Formats
The Africans Time may use different formats depending on the story:
- news;
- analysis;
- explainers;
- features;
- guides;
- interviews;
- rankings and comparisons;
- reviews;
- data and methodology articles;
- commentary;
- clearly labelled sponsored or partner content.
These formats serve different editorial purposes and should not be treated as interchangeable. News focuses on verified developments, while analysis, commentary and methodology provide different forms of interpretation or explanation.
What We Do Not Cover as a Core Priority
Subjects generally outside our core editorial mission include:
- celebrity news without material political, economic or business relevance;
- general entertainment coverage;
- sports reporting;
- music, film and book coverage without a meaningful connection to our editorial focus;
- general lifestyle content;
- travel content without significant economic, infrastructure or policy relevance;
- material with no meaningful connection to Africa or African interests.
The exclusion of these subjects as core priorities does not mean they can never appear where a clear connection to our main editorial mission exists.
What We Do Not Publish
- fabricated news;
- invented sources or quotations;
- unsupported claims presented as established facts;
- fake reviews or testimonials;
- fabricated documents, statistics or evidence;
- commercial content disguised as independent journalism;
- unsupported rankings designed to create artificial winners.
Audience
The Africans Time serves readers who need clear information about African political, economic and business developments.
Our audience includes:
- general readers;
- business professionals;
- investors and market observers;
- researchers and analysts;
- companies operating in or evaluating African markets;
- policy and industry observers;
- academics and students;
- experts following regional developments.
Coverage aims to remain understandable without stripping away the context and source detail needed by readers who use the site for professional or analytical purposes.
Geographic Scope
- Primary focus
- East Africa, the Horn of Africa, Southern Africa and Central Africa
- Additional regular coverage
- Significant developments in West Africa and the Sahel
- North Africa
- Covered where there is material pan-African, economic, trade, investment, geopolitical or African Union relevance
- International coverage
- Covered when there is a clear connection to Africa, African markets or African institutions
Commercial Boundaries
The Africans Time uses advertising and accepts clearly labelled sponsored content.
Commercial relationships do not determine independent editorial conclusions.
Advertisers and sponsors cannot purchase positive independent coverage, favourable editorial scores, higher editorial rankings or suppression of accurate reporting.
Paid visibility does not determine editorial ranking position.
High-Impact Content
The Africans Time covers topics that may affect important financial, legal, business, political, health, safety and other decisions.
Such subjects require careful sourcing, proportionate language and a clear distinction between verified information and uncertainty.
Our journalism is informational and is not personalised medical, mental-health, legal, financial, tax, investment, safety or other professional advice.
History
The Africans Time was established in 2023 in Addis Ababa, Ethiopia.
Editorial Leadership
The Africans Time was founded by Daniel Bekele, who is the publication's Founder, Owner, CEO and Editor-in-Chief.
Reader Input
- Story suggestions, sources and editorial feedback
- [email protected]
- General enquiries
- [email protected]
Addis Ababa 1000
Ethiopia