The Africans Time offers advertising and sponsored-content opportunities for organisations seeking to reach readers interested in African business, investment, infrastructure, energy, technology, trade, policy and regional economic developments.
Commercial activity supports the publication while remaining separate from independent editorial decision-making. Advertising or sponsorship does not purchase editorial approval, favourable newsroom conclusions or control over unrelated coverage.
Current Advertising Model
This reflects the current commercial model and does not imply that every format is available for every campaign.
Commercial Topics We Can Consider
Suitable advertising or sponsored subjects include areas that are relevant to The Africans Time audience and editorial focus.
- business and corporate developments;
- investment and project finance;
- infrastructure;
- energy and energy transition;
- technology and telecommunications;
- fintech and digital payments;
- artificial intelligence and digital infrastructure;
- data centres and cloud infrastructure;
- trade and logistics;
- professional and business services;
- research, data and market intelligence;
- mining and critical minerals;
- manufacturing and industrial development;
- education and professional training;
- conferences, exhibitions and professional events;
- regional economic development;
- relevant B2B products and services;
- institutional and industry initiatives relevant to African markets.
Relevance to these subjects does not automatically guarantee acceptance. Commercial material must also comply with the standards described below.
What We Do Not Accept
Paid political or election campaigning is not a standard accepted advertising category. It should not be assumed to be available unless The Africans Time establishes a separate policy and review process.
Editorial Independence
Advertising supports the business side of The Africans Time. It does not purchase control over independent editorial journalism or create a right to change verified reporting.
Advertisers Cannot Buy
- positive independent editorial coverage;
- approval rights over independent newsroom articles;
- suppression of accurate negative coverage;
- changes to verified facts;
- protection from corrections;
- editorial endorsement;
- a higher editorial ranking;
- a better editorial score;
- a favourable independent recommendation.
Paid visibility does not determine editorial ranking position.
Sponsored Content
The Africans Time accepts appropriate sponsored and partner content where the subject is relevant to our audience and the commercial relationship is clearly disclosed.
Labels may include:
- Sponsored;
- Partner Content;
- Advertisement;
- Paid Promotion;
- Promotional Feature.
Sponsored material must not be presented as independent newsroom reporting. The label exists so readers can understand that a commercial relationship is connected to the content.
Full requirements are available in our Sponsored Content Policy.
Press Releases and Editorial Pitches
The Africans Time does not offer paid press-release publication.
Companies, institutions and communications representatives may submit relevant announcements, documents and source material to [email protected] for independent editorial consideration.
Submission does not guarantee publication, a backlink, favourable treatment or a particular headline. Editorial consideration remains separate from advertising expenditure or commercial relationships.
Commercial Interviews and Executive Perspectives
Commercial interviews or executive perspectives may be considered when:
- the subject is relevant to The Africans Time audience;
- the commercial relationship is clearly disclosed;
- the material does not impersonate independent reporting;
- important factual claims can be supported;
- the content meets reader-safety and advertising standards.
A paid interview does not guarantee favourable independent coverage elsewhere on The Africans Time or protection from future reporting based on verified facts.
Claims and Supporting Evidence
Advertisers are responsible for the accuracy of the claims they submit. Commercial statements should not rely on unsupported superlatives, performance claims or assertions that could materially mislead readers.
The Africans Time may request supporting evidence for claims involving:
- financial performance;
- investment returns;
- market leadership;
- regulatory status;
- health or safety;
- environmental performance;
- customer numbers;
- awards or rankings;
- project completion;
- comparative superiority.
Where evidence does not support a material claim, the claim should not be treated as verified merely because it was supplied by an advertiser.
No Guaranteed Results
The Africans Time does not guarantee:
- SEO rankings;
- Google Discover placement;
- search-engine visibility;
- traffic levels;
- backlink performance;
- sales;
- conversions;
- investment;
- leads;
- business outcomes.
Advertising can provide paid visibility, but the performance of a campaign depends on factors outside the publication's control. Campaign reporting should reflect actual available measurements rather than promised outcomes.
Links, Creative Assets and Corrections
Commercial links must be relevant and must not knowingly direct readers to unsafe, deceptive or materially misleading destinations.
Advertisers should provide logos, images, copy, trademarks, testimonials and other assets they have the right to use.
Sponsored and advertising content may be corrected where a factual error is identified. A correction does not remove the commercial label or convert sponsored material into independent editorial content.
Privacy and Advertising Technology
The Africans Time uses Google AdSense for display and programmatic advertising.
Google AdSense can use cookies and related technologies for advertising delivery and measurement, subject to the site's privacy and cookie framework.
Commercial Contacts
- Advertising and sponsored content
- [email protected]
- Partnerships
- [email protected]
- Independent editorial pitches
- [email protected]
Addis Ababa 1000
Ethiopia