Privacy Policy

How The Africans Time handles information from direct communications, website analytics, advertising, cookies and the confirmed third-party services used on the site.

Updated

This Privacy Policy explains how The Africans Time handles information when readers visit theafricanstime.com, contact us by email or interact with the analytics and advertising services used on the website.

The Africans Time uses Google Analytics, Google Search Console and Google AdSense and receives information that readers, sources, companies and other contacts choose to send by email.

Privacy Overview

Google Analytics
Website traffic measurement and audience analytics
Google Search Console
Search performance, indexing and technical monitoring
Google AdSense
Display and programmatic advertising
Public user accounts
Not operated
Public comments
Not operated
Newsletter
Not operated
Paid subscriptions
Not operated
Affiliate marketing
Not operated

Information You Provide

The Africans Time receives information when you choose to contact one of our published email addresses.

The information you send can include:

  • your name;
  • email address;
  • organisation;
  • job title;
  • message content;
  • attachments;
  • other information you choose to include.

Editorial Submissions

Source material, story suggestions, expert comments and documents are used to evaluate possible coverage, verify claims or communicate with you where relevant.

Submission does not guarantee publication, quotation or editorial coverage.

Correction Requests

Information sent to [email protected] is used to identify the relevant article, review the disputed claim, assess supporting evidence and contact you where clarification is needed.

Advertising and Partnerships

Information sent to [email protected] or [email protected] is used to discuss advertising, sponsorships, partnerships, research collaborations, events, syndication and other proposed commercial or institutional relationships.

Technical and Usage Data

When you visit The Africans Time, the website and its integrated analytics and advertising services process technical and usage information connected with the visit.

Depending on the service involved, this information includes:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • referring page or source;
  • pages viewed;
  • approximate geographic information derived from technical data;
  • timestamps;
  • cookie or advertising identifiers where applicable;
  • technical information used for website operation and security.

Analytics

Google Analytics

The Africans Time uses Google Analytics to measure website traffic and understand how readers use the site.

Google Analytics is used to understand:

  • website visits;
  • page views;
  • how readers navigate the site;
  • content performance;
  • general device and technical information associated with site usage.

Google Analytics uses cookies and related identifiers as part of website measurement, subject to the site's cookie-consent settings.

The Africans Time uses this analytics information to understand website usage and content performance. Google Analytics is not used to operate public reader accounts or profiles on The Africans Time.

Google Search Console

The Africans Time uses Google Search Console to monitor the site's visibility and technical performance in Google Search.

It is used to review:

  • search visibility;
  • search queries reported in Search Console;
  • indexing status;
  • page performance in Google Search;
  • technical search issues.

Google Search Console is not an on-site behavioural cookie-tracking system for individual readers.

Its role is separate from Google Analytics and Google AdSense.

Advertising

The Africans Time uses Google AdSense for display and programmatic advertising.

Google advertising technologies process technical information, cookies and advertising identifiers, subject to consent settings and the applicable Google advertising configuration, for:

  • advertisement delivery;
  • advertising measurement;
  • frequency management;
  • fraud and invalid-traffic detection;
  • personalised advertising where permitted by consent and configuration;
  • non-personalised advertising where that configuration applies.

Advertising activity is separate from The Africans Time's editorial decision-making and does not determine independent newsroom coverage or editorial rankings.

Cookies and Consent

The Africans Time uses cookies for:

  • essential website functionality;
  • storage of cookie-consent choices;
  • Google Analytics;
  • Google AdSense.

The cookie notice states:

The available choices are Accept and Decline.

Detailed information about cookie categories, analytics and advertising cookies is available in the Cookie Policy.

Third-Party Services

The Africans Time uses the following third-party services:

Google Analytics
Website traffic measurement and audience analytics.
Google Search Console
Search performance, indexing and technical monitoring.
Google AdSense
Display advertising, programmatic advertising and advertising measurement.

These services process information through their own systems and are also governed by their own privacy and service policies.

Official Social Profiles

The Africans Time links to official profiles on:

These are outbound links to external platforms and are not presented as on-site analytics or advertising trackers.

Services We Do Not Operate

The Africans Time does not operate:

  • public user accounts;
  • public comments or forums;
  • a newsletter;
  • a paid subscription service;
  • an affiliate-marketing programme.

How Information Is Used

The Africans Time uses information handled through the website and its published communication channels for the purposes described in this policy.

These purposes include:

  • operating and securing the website;
  • measuring website traffic;
  • understanding content performance;
  • improving website usability;
  • delivering and measuring advertising;
  • responding to emails;
  • reviewing correction requests;
  • handling editorial submissions;
  • managing advertising and commercial enquiries;
  • evaluating partnership proposals;
  • preventing fraud, abuse and invalid traffic.

Retention

Different types of information are retained for different periods according to their purpose.

Email communications are retained where they remain relevant to editorial records, corrections, source history, business communications or other operational purposes described in this policy.

Google Analytics and Google AdSense apply retention and cookie-duration settings within their respective services and configurations.

Cookie-specific information is explained in the Cookie Policy.

Security

The Africans Time uses operational and technical measures intended to protect the website and information handled through it.

No internet-based service can guarantee absolute security.

Your Choices

You can:

  • accept or decline optional cookies through the site's consent interface;
  • delete cookies through your browser;
  • block third-party cookies through browser settings;
  • adjust browser and device privacy settings;
  • use Google's advertising controls where available;
  • contact The Africans Time about information you submitted directly to us.

Privacy Rights

Depending on the law that applies to you and your location, you may have rights relating to personal data processed about you.

These can include requests concerning:

  • access;
  • correction;
  • deletion;
  • restriction;
  • objection;
  • withdrawal of consent where processing is based on consent.

Privacy requests can be sent to [email protected].

External Websites

The Africans Time links to governments, companies, institutions, documents, research sources, media organisations and other external websites where relevant to its content.

External websites operate under their own privacy practices. The Africans Time does not control the privacy or data-processing practices of those external sites.

Changes to This Privacy Policy

The Africans Time updates this Privacy Policy when its material data-processing practices or third-party services change.

Examples include:

  • adding or removing an analytics platform;
  • introducing a newsletter service;
  • introducing user accounts;
  • introducing subscriptions;
  • adding another advertising platform;
  • introducing a CRM or lead-generation system;
  • changing cookie or consent technology.

Contact

Privacy questions and requests can be sent to [email protected].

The Africans Time
Bole Gulf Building, Cameroon St
Addis Ababa 1000
Ethiopia

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